Gender Typing in Toys

At a very young age (I'm talking straight out of the womb) men and women are placed into categories. Baby girls are swaddled in pink blankets, and boys in blue. Little girls are given dolls, and boys receive toy trucks. Likewise, girls enlist in dance classes, while boys participate in sports. Thankfully these gender stereotypes are becoming a thing of the past. I am proud to be growing up in a generation were gender isn't so concrete, but rather more fluid. Young girls are encouraged to play with legos and other toys that were once considered masculine, and young boys can now try ballet without feeling like their masculinity is being tarnished.
Many toy brands have recently put out more gender inclusive toys. With this being said I feel some brands are making the divide even bigger, when in reality their intentions are the exact opposite. For example, the brand Nerf now makes Nerf guns for boys and girls. Which is wonderful, but they had to name it Nerf Rebelle. In the words of Deborah Tannen, "endings like ess and ette mark words as 'female'". In this case the ending elle presumably makes this product 'girly'. In addition to the name of this toy, the design is just as feminine. Lets look at a side by side shall we....

As you can tell, the Nerf guns on the left are obviously meant for girls, and the toy on the right for boys. Why couldn't Nerf just picture a boy and girl together on one product, rather than making two categories? This is a result of the archaic way of thinking that if you make a product pink, girls will buy it. Hopefully the changing perspective of consumers will in turn effect the way manufacturers  make their products.